Tuesday, September 7, 2010

Visual Channeling of McLuhan via Photoshop

"The efficiency of the machine age cannot discover anything worthwhile now."
Marshall McLuhan, WIRED magazine interview

1. Discussion---> channeling a virtual Marshall Mcluhan from WIRED MAGAZINE

2. Look at some of your examples of mediums

3. Photoshop Composite techniques

setting up a document
Layers
image size
canvas size
selection tools.. filters, layer effects
cut/paste
cropping
save as .PSD
save for web and devices

4. Channeling McLuhan into Photoshop

Project Description:
choose one of the three mediums you found from your previous assignment.
making the distinction between the content of your medium and how McLuhan would see the Message caused by this innovation

Seek out various Visual representations symbolizing this Medium and it's effects.

Create a New Photoshop Document at a minim 800 X 600 pixels, 72ppi, that composites 4-10, or more different images to create a .PSD that VISUALLY CONVEYS shows what effect or significance this medium's introduction had on society

SAVE YOUR PROJECT, RETAINING THE LAYERS AS A .PSD AND STORE IT ON YOUR FLASH DRIVE BRING and POST it on your blog.

Photoshop Assignment Part ONE--- Due Thur. the 9Th

for next class: taking cues from the medium is the message, and WIRED magazine's virtual interview with McLuhan create a blog entry that explains what medium you will be using for this McLuhan P.S. project.
Make sure you explain the difference between the mediums' content and "message".
Start to come up with ways you will visually represent the effect and consequences that emerge in culture and society with the introduction and widespread acceptance of your chosen extension of ourselves.

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