FINAL TEST TODAY!

good luck

SHORT REVIEW SESSION FOR OUR TEST THURS DEC. 9TH

ALL WE ARE GOING TO DO TODAY IS JUST GO OVER WHAT YOU NEED TO REVIEW FOR THE FINAL TEST ON THURSDAY


1. The Medium is the Message, by McLuhan
review:  Understanding Media: Extensions of Man (1964)


"McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself."


Be able to explain McLuhan's concept of medium, content vs. message, global village
Give examples of current mediums and how they would fit into McLuhan's philosophy of "the medium is the message.

2. Social Media and Web 2.0 / Andrew Keenreview: Social Media and Web 2.0
explain the shift from web 1.0 to web 2.0
what technologies are examples of web2.o, what are some specific examples?


According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) be able to give examples...
review:
The Great Seduction - Andrew Keen
Truth and Lies - Andrew Keen

3. Douglas Rushkoff (Digital Nation and The Persuaders)
Be able to talk about Rushkoff and the techniques from his films:

* neuromarketing ( psychological )
* emotional branding
* creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* guerrilla marketing ( talk about re-appropriation of marketing techniques  )
 


4. Bitmap VS. Vector Graphics
Be able to explain the differences between the two
What applications and file formats are associated with each?

NOTE: WE ARE HAVING A REVIEW FOR FINAL TEST ON TUES.

OUR FINAL TEST IS GOING TO BE THIS THUR. DEC.9TH THE LAST DAY OF THIS CLASS


SO WE WE WONT HAVE A FINAL ON DEC 16th at 3:30PM


BECAUSE OF THIS, OUR FINAL REVIEW WILL BE NEXT CLASS THIS TUES.


this final test is going to be cumulative through the semester and will cover various questions from topics throughout the semester such as:


Marshall McLuhan (Medium is the Message),

Rushkoff videos (the Persuaders and Digital Nation),

Web 2.0 (democratized media) -amateur vs professional

Andrew Keen Readings,

Photoshop/Illustrator file formatting

Bitmap Vs. Vector Graphics


SO OUR FINAL TEST WILL BE ON DEC. 9TH

Keep looking at Techniques of Persuasion ...USING NeuroMarketing

Today we will finally finish Rushkoff: the Persuaders
CONTINUE TO TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THE ABOVE TERMS AS WATCH THE DOCUMENTARY

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media
* guerrilla marketing
* viral marketing

IF WE FINISH THE VIDEO IN TIME I WANT US TO WATCH THIS GOOGLE TECH TALK PRESENTATION CALLED:
IF IT FEELS GOOD, DO IT: USING NEUROMARKETING TO GO BEYOND CLICK-THROUGH
TO BETTER UNDERSTAND NEUROMARKETING..

DUE TUESDAY 7TH CREATE A BLOG POSTING GIVING AN EXAMPLE (FROM THE PERSUADERS), THE WEB OR OTHER MEDIA OF EACH OF THE ABOVE KEY TERMS

Finish The Persuaders--- >>w. key terms

part one
THE ILLUSTRATOR DESIGNED VECTOR ART OF MEDICAL RECORDS
  

PART DUEX

Rushkoff: the Persuaders --we start back with SECTION FOUR!!

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media
* guerrilla marketing
* viral marketing

TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THE ABOVE TERMS AS WE FINISH THIS DOCUMENTARY!
As we finish this documentary, copy the key terms to your blog and take notes as you watch.. using the terms as starting or reference points..

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

Turn in your Illustrator Projects today.. watch new rushkoff-persuaders

I'm going to come around with a flash drive and copy your .AI files..
Please name them:

FIRSTLAST_vector.ai

if we have time we are going to start the other rushkoff film I wanted you to see:
start with section 4 next time..

THE Persuaders  or The Merchants of cool
Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.

see the LOVEMARKS COMPANY  
the advertising age

THANKSGIVING SCHEDULE CHANGES AND ILLUSTRATOR DEADLINE

HERE ARE SOME THANKSGIVING SCHEDULE CHANGES:


THURSDAY NOVEMBER 18TH NO CLASS


TUESDAY NOVEMBER 23RD NO CLASS


it is very important for you to attend class tuesday the 16th  because we won't meet again until after the break.


******DEADLINE FOR ILLUSTRATOR PROJECT (SEE DETAILS ON THE PREVIOUS POST)

tues THE 16TH BRING IN the .AI FILE OF YOUR VECTOR ART..
and
Post a flattened .gif (along with the original image) on your blog