Turn in your Illustrator Projects today.. watch new rushkoff-persuaders

I'm going to come around with a flash drive and copy your .AI files..
Please name them:

FIRSTLAST_vector.ai

if we have time we are going to start the other rushkoff film I wanted you to see:
start with section 4 next time..

THE Persuaders  or The Merchants of cool
Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.

see the LOVEMARKS COMPANY  
the advertising age