Finish The Persuaders--- >>w. key terms

part one
THE ILLUSTRATOR DESIGNED VECTOR ART OF MEDICAL RECORDS
  

PART DUEX

Rushkoff: the Persuaders --we start back with SECTION FOUR!!

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media
* guerrilla marketing
* viral marketing

TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THE ABOVE TERMS AS WE FINISH THIS DOCUMENTARY!
As we finish this documentary, copy the key terms to your blog and take notes as you watch.. using the terms as starting or reference points..

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/